
Haldra Finance — investor portal redesign
A Kuala Lumpur retail-investing platform with a stale brochure site and a high cost per account opening. We rebuilt around a calmer narrative, faster on-boarding, and a clearer value ladder for first-time investors.
- +218% uplift in completed account openings, six-month baseline.
- 1.4 s Largest Contentful Paint on 4G across mid-range Android.
- -31% cost per qualified lead from paid social.



