Short notes on web craft and conversion.
Essays from the team — usually about 800 words long. Less SEO content, more honest thinking about what makes a website earn money.
Measuring conversion ROI in Malaysia, without lying to yourself
A clear-eyed look at what the conversion-rate number actually buys, what it does not, and the three follow-on metrics every Malaysian merchant should be tracking next to it.
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Redesigning a website without losing your search rankings
A practical checklist we run before every migration. Half of it is about content; the other half is about quietly handling the things Google notices when a domain reshapes itself.
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Choosing a CMS for a Malaysian SME in 2026
A short guide to picking between WordPress, Webflow, Sanity, Statamic and the increasingly tempting "no CMS at all" option. Built around the question of who is actually going to edit the site.
Read noteA short note in your inbox.
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